Ok so here's the story, after just 2 adverts from Bill and Jerry Microsoft have scrapped the entire project and Jerry gets to walk home with $10 million for a few days work, pretty decent if you ask me. Now it seems that Microsoft have moved onto their second wave of ad's focusing more on a message rather than the subliminals that we've all been used to from them.
The new ad takes Mr. 'I'm A PC' (look-alike) from the Apple switcher ad's (and uses him to start showing a positive point about the PC market. Clearly showing diversity from all extremes is excellent and kind of puts Apple in their place if you ask me about who's boss (and who pretty much owns the PC market!).
I think the ad is a great comeback and could potentially clear the path for them to start producing more of them actually focusing on products.
Check out my YouTube discussion about this for my full thoughts:
1st Ad:
2nd Ad:
3rd Ad:
The Shady Geek
Friday, 19 September 2008
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